Building Your Brand with Digital Signage

Outdoor digital signage has been a boon for brands and generating brand awareness. For many companies building up brand awareness is an integral part of their marketing strategy – a brand is what separates one particular manufacturer or service provider from another. The brand could be the product name, business name, sign, symbol or slogan.

For many industry sectors, the brand is far more important than the product they are attempting to sell, with industries such as fashion and technology heavily reliant on brand identification. So, building up brand awareness is a vital part of ensuring a business, or brand, continues to prosper and to do this requires marketing of the brand to help people identify and begin to trust it.

Generating Brand Awareness

Some companies rely solely on their brand. Many of the sports fashion companies sell products because of their name, not because of the product, as do some famous technology companies that produce phones and tablets.

Digital Signage in Advertising

All manner of industry and trade can and do use Digital signage to attract attention to themselves. Take the classic case of the retail industry for example. They set up in-store digital media networks which enable customers to get exposure to targeted advertising, touch screen interface, product information programming, and so on.

These are times of fleeting attention spans where holding someone’s attention has become impossible. People hardly have time to watch television, much less the ads shown on them. Digital signage is a powerful alternative, where customized content across a variety of digital displays exposes the audience to a much more interactive and dynamic interface with the advertiser.

• An indoor digital signage advertising system works beautifully in areas of high footfalls, such as lobbies, parking centers, escalators, window displays and so on. Choosing the right location is of paramount importance here.
  
• Outdoor digital signage on the other hand is a wonderful opportunity to catch moving pedestrian and automobile traffic. Additionally it enables nighttime advertising. That apart the messaging can be changed on demand and in real time reflecting a current event or happening. Advertise breakfast foods in the morning and restaurants at night!

Digital Signage in the Food Industry

In restaurants, the most common use of digital signage is in the menu boards. The menu boards are generally placed outside the premises, but there are also some fast food joints which keep these menu boards inside the set-up. There are various reasons as to why this technology is being profusely used in the food industry. The most important reason as to why touch screen signage is used is that the food items look a lot more attractive when displayed in the LCD screens.

For example, when food items are displayed in these screens, you can add to the effect of steam coming out from the food item. Such a technique is absolutely lip-smacking. Moreover, it is also possible for the customers to browse through the portals and find a food of their choice.

Besides giving an appealing look to the food items with digital signage, the customers can also have an idea as to how the food item looks like. It is also possible for them to have a glance at the prices of the various food items which are available in the food joint.

At this juncture, it can be said that if the touch screen signage is placed outside the eating joint, the customers have the option of checking out the prices before entering the joint and proceed further if the prices go well with their pockets.

Another benefit of using digital signage in the restaurants is that it has the ability to change the content as and when required. In other words, scheduling of the content according to the time of the day is done automatically in the signage technology. This proves to be a great boon for the food industry because the menu changes accordingly. For example, when it is lunch time, the food on offer is displayed and the customers might get attracted seeing the images. Moreover, the guests need not wait in a queue to place the order.

They can do so by keeping their fingers on the touch screen device. In short, the menu cards may get replaced soon by the digital menu, which would be more convenient for the customers.

Internal Communications in the Workplace

Increase Management Productivity

It is of vital importance to be able to communicate key information and time sensitive data to your employees and visitors.

• Communicate key information to employees and visitors from your corporate lobby and common areas
• Provide visitors with wayfinding maps and meeting locations
• Deliver welcome messages to important visitors and clients at the front desk
• No More High Printing or Labor Costs

You will save on labor time, printing costs, and more when you upgrade your communication system to a digital advertising network from ABB Advertising.

• Keep employees informed about important announcements, such as changes in benefits
• Show calendars of upcoming company events
• Highlight corporate and individual accolades, such as the Employee of the Month
• Provide recognition to employees on their birthday or anniversary
• Broadcast training videos, safety procedures, and messages from management
• Display emergency alert messages
• Extend your content to break rooms, cafeterias and other common areas

Digital Signage can easily be the solution for any organization that needs to get information into the hands and minds of their audience.

The public can use digital screen to:

• Find theaters, restaurants and areas of interest,
• See ads for local businesses,
• Reach city information or emergency services,
• Understand crucial information in the case of a city-wide emergency.

ABB Advertising’s digital signage display solutions are ideal for public information systems.

Our signage systems are the best display tools for:

• airports,
• railway stations and
• bus terminals in order to provide passengers with clearer and quicker updated information.

The signs can be used for ads as well as weather and the current day and time, events and so on. ABB Advertising’s digital signage solution is the absolute best suited option for:

• concourses,
• passenger waiting halls,
• reservation centers,
• hospitals,
• airport lobbies,

and other such locations.