abb advertising in arizona
Outdoor digital signage has been a boon for brands and generating brand awareness. For many companies building up brand awareness is an integral part of their marketing strategy – a brand is what separates one particular manufacturer or service provider from another. The brand could be the product name, business name, sign, symbol or slogan.
For many industry sectors, the brand is far more important than the product they are attempting to sell, with industries such as fashion and technology heavily reliant on brand identification. So, building up brand awareness is a vital part of ensuring a business, or brand, continues to prosper and to do this requires marketing of the brand to help people identify and begin to trust it.
Generating Brand Awareness
Some companies rely solely on their brand. Many of the sports fashion companies sell products because of their name, not because of the product, as do some famous technology companies that produce phones and tablets.
In restaurants, the most common use of digital signage is in the menu boards. The menu boards are generally placed outside the premises, but there are also some fast food joints which keep these menu boards inside the set-up. There are various reasons as to why this technology is being profusely used in the food industry. The most important reason as to why touch screen signage is used is that the food items look a lot more attractive when displayed in the LCD screens.
For example, when food items are displayed in these screens, you can add to the effect of steam coming out from the food item. Such a technique is absolutely lip-smacking. Moreover, it is also possible for the customers to browse through the portals and find a food of their choice.
Besides giving an appealing look to the food items with digital signage, the customers can also have an idea as to how the food item looks like. It is also possible for them to have a glance at the prices of the various food items which are available in the food joint.
At this juncture, it can be said that if the touch screen signage is placed outside the eating joint, the customers have the option of checking out the prices before entering the joint and proceed further if the prices go well with their pockets.
Another benefit of using digital signage in the restaurants is that it has the ability to change the content as and when required. In other words, scheduling of the content according to the time of the day is done automatically in the signage technology. This proves to be a great boon for the food industry because the menu changes accordingly. For example, when it is lunch time, the food on offer is displayed and the customers might get attracted seeing the images. Moreover, the guests need not wait in a queue to place the order.
They can do so by keeping their fingers on the touch screen device. In short, the menu cards may get replaced soon by the digital menu, which would be more convenient for the customers.
Industry experts all agree that one of the main obstacles we face in the digital signage industry is gaining an understanding of the full scale and scope of what digital signage entails as well as what it can do for customers/end users and then conveying that message to the customer in a risk adjusted value proposition that is relevant to their project. It is the process of conveying and translating the message to the customer that the sales process often breaks down.
ABB Advertising focuses on sales specific information and the skills necessary to translate value into reality for the digital signage customer.
Most of us are too busy to become fully immersed in all areas. The problem we face is that the digital signage niche is too complex for elements to be glossed over and each one must be addressed at least in fundamental terms from a core knowledge perspective. ABB Advertising is the solution.
There is great parity in the industry relative to hardware and great solutions abound which is only part of the reason ABB Advertising exists. We bring the solution to you so you don’t have to go on the hunt for it.
Software selection is not an easy part of the equation. There are over 300 software vendors on the market of all types and varieties. Selecting the right one is critical and this will determine how easy the digital signage system is to use. ABB Advertising has once again taken the guess work out for you!
Of course we have all heard that “content is king” and in fact it is. No matter how solid the infrastructure and how good the software package might be, poor content will render the digital signage system ineffective at best or in the worst case totally useless. We cannot overstate the importance of content and we explore what makes up good content and take a look at specific examples.
Send us an email below or call the office and we will consult with you about an advertising solution in Arizona.